What is CRM? - CRM Software For Small Business
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What is CRM?
CRM, or Customer Relationship Management is a business system tailored to give customer facing employees a holistic view of a customer with regards to sales, marketing, support and service. By delivering better customer service you deliver a better quality of service, and that drives business.
A good CRM solution will be accessible on a multitude of platforms and locations, offer a rich array of information about the customer and be easy enough for departments to operate productively.
It needs to work for the business, bring customer information to hand when required and help steer the marketing department with knowledge about your customers needs and bahviours.